I love planning my blog content ahead of time. The most important part of planning is that it helps my business grow. That’s what we’re doing here, right? We’re trying to grow our business. Knowing what content I want to post and when I want to post it keeps me focused and motivated which ensures consistency throughout.
1 // Write down every idea
Get a small notebook, keep it in your purse or your project bag and write every single idea down. You can’t plan when to post without having things to post about. It will make planning so much simpler if you have ideas already waiting for you to choose from.
2 // Organize content
I organize my content by type: crochet pattern, tutorial, blogging, roundup, gift guide, etc. & by the relevant time of year, which looks something like:
January & February – Winter, Valentine’s Day
March & April – Spring, Easter & Earth Day
May & June – Spring
July & August – Summer
September & October – Fall, Halloween & Thanksgiving
November & December – Winter, Christmas
3 // Prioritize content
You need to know what type of content you’re wanting to produce more than others. For me, my main focus is to create free crochet patterns, but my secondary focus is helping you become a better blogger. I have other types of content planned (more than I’ll probably ever be able to post), but I know to apply the most time to pattern creation, a little less time to posts about blogging, and the least amount on every other idea.
I also prioritize content within categories (patterns, blogging, etc). I do this by answering three questions:
1. What makes me the most excited? You have 73 pattern ideas scribbled in your notebook, but which one do you want to create the most?
2. Is it started, how much do I have left, & is it working? There’s no harm in scrapping a project that’s almost completed. If it’s not working and you’re frustrated, let it go. But this works both ways. If it is working and all you have to do is take good pictures and hit publish, make it your #1 priority. Don’t let it sit 98% done for three months.
3. How much time will it take? I have some pretty big ideas, but some of those big ideas might never be worth my time. It’s not that you can’t do them or shouldn’t, but if you’re wanting to run a successful business (that’s why you’re here, right?) then some big ideas should live on the back burner. Now I’m not saying you should never pursue your big ideas. I’m just saying if it’s not worth your time right now, then it shouldn’t be a priority.
4 // How often to post
Grab your planner or a calendar and highlight the days you want to hit publish. The tricky part can be knowing how much time you’ll need for specific posts. For example, pattern creation takes a lot more time that say a post like this one. Regardless, you should have a general idea of how long projects will take. I like to work in advance, so if I get behind I have a small buffer to get back on schedule.
5 // Schedule your content
By this point you should have everything you need to schedule your content. Grab your notebook and planner and start filling in the highlighted spaces from the already prioritized ideas in your notebook. It’s really that simple.
6 // Don’t be afraid to change it up
Always make room to change it up. If something isn’t working or you don’t feel good about it, throw it out and do something different. The best thing about having a business based around your inspiration is feeding it. Feed your inspiration. Don’t throw it in a closet because it’s not the plan & definitely don’t spend 12 hours working on a post that you’re not into when it should take you 4 hours just because it’s on the schedule.